From Strategy to Success
Real brands. Real alignment. Real impact.
Evolving a Legacy Brand for a Modern Market
When Carla Rutt Bainbridge reached out in 2011, her company had already spent more than a decade leading in talent analytics and performance strategy. With a proven track record and a strong foundation, the brand carried deep credibility — but it needed to evolve visually and strategically to align with a new era of business growth.
The Strategy
Rooted in their Ally Brand Essence — collaborative, empowering, and strategic — our partnership with Carla has spanned more than a decade, guiding her brand through multiple stages of growth and transformation. From refining identity and messaging to designing successive websites that reflect her company’s evolution, our work has ensured the brand stays aligned and future-ready.
Building on her established logo and color palette, we modernized PredictiveTalent’s digital presence with strategic content, user-friendly structure, and a clean, authoritative design. The 2020 website relaunch marked the latest evolution — combining storytelling, UX, and visual design to communicate PredictiveTalent’s expertise with clarity and confidence.
Scope of Work
- Brand refinement and creative direction
- Website strategy, copywriting, and UX design
- Marketing and sales collateral
- Ongoing consulting and creative support
- Book development and publishing partnership (with Carla Bainbridge, owner)
The Outcome
The result is a sophisticated, credible brand that reflects both experience and innovation — positioning PredictiveTalent as a trusted partner in performance strategy and leadership development. Our partnership continues to evolve as Carla expands her reach and thought leadership through new initiatives, content, and her published work.
“Intentional Branding always does an incredible job for us — whether it’s elevating our online presence, creating content that connects with our audience, or finding new ways to reach ideal clients. Colleen has been our partner for over a decade because she just gets it — our goals, our brand, and how to bring it all together.”
—Carla Rutt Bainbridge | Minnesota, U.S.
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A Legacy Refined. A Brand Renewed.