About Intentional Branding
We don’t just build brands. We see them.
The Thinking Behind the Work
Intentional Branding is a boutique brand consultancy led by Brand Perception Strategist Colleen Davis. We partner with established service-based businesses to clarify how they’re seen, sharpen how they’re positioned, build the brand infrastructure, and close the gap between where they are and where they’re headed.
We are not a design shop. Not a marketing agency. We provide a strategic engagement built around one idea: when your brand reflects the business behind it, everything works better.
We bring the strategic leadership of a fractional Chief Brand Officer together with the creative precision of a senior-led design team. Every engagement is high-touch, accelerated, and built around your specific business goals, not a templated process.
CLIENT VOICE
“After 10 years in business, I wanted a powerful visual reflection of my company and my work. Intentional Branding turned the invisible into the visible in a way that inspires me, my team, and my clients. They just get it.”
—Joanna Shakti | Colorado, U.S.
OUR PHILOSOPHY
Perception Is Strategy
Brand perception isn’t a soft metric. It determines who reaches out, who trusts you before you speak, and who signs. The businesses that win in competitive markets aren’t always the best at what they do. They’re the most clearly understood.
The brands we’ve built over the past 27 years are still working. That’s the result of building from the inside out, not from trend. When strategy is the foundation, a brand doesn’t need to be reinvented every few years. It grows with the business.
Brand evolution should honor what you’ve already built. Before we change anything, we assess what’s working, what’s creating friction, and where the gap between how you’re seen and how you should be seen is costing you. Then we close it.
MEET COLLEEN DAVIS
The Strategist Behind the Work
Founder | Brand Perception Strategist
Colleen Davis has spent more than 30 years building brands that work. Not brands that look good for a season, but brands rooted deeply enough in strategy that they grow alongside the businesses they represent.
She started her career in-house at organizations including Ameriprise Financial and Girl Scouts, before founding Intentional Branding as an independent consultancy. In the decades since, Colleen has worked with thought leaders, service firms, and leadership teams across industries, earning a reputation for seeing what others miss.
Her particular gift is hearing what a client says and understanding what they mean. The strategy behind a brand, the positioning that will hold, the visual language that communicates credibility at a glance. She works intuitively and analytically in equal measure. Her clients call it brand magic.
Colleen calls it Brand Essence, a proprietary framework she developed through years of work with thought leaders, scaling businesses, and leadership teams across industries. The framework connects a business’s core identity to the perception it creates, the positioning it holds, and the performance it drives.
CLIENT VOICE
“When we first worked together, I was launching a skincare line. Thirteen years later, Colleen helped me launch a second business in a completely different industry. Each time, she built a brand that reflected exactly who I am and what I stand for. Parents come to me already trusting that I can help them, and the branding makes that possible.”
—Sue Donnellan | Idaho, U.S.
WHAT MAKES US DIFFERENT
Strategy First. Always.
Most branding projects begin with a brief. Ours begin with a diagnosis.
Before we design anything, we assess how your brand is showing up: where the gaps are, what’s working, and what’s getting in the way of the perception you’ve earned. That foundation shapes every decision that follows.
It’s also why the brands we build don’t need to be rebuilt. When strategy leads design, the result is a brand that looks good plus performs consistently and credibly over the long term.