From Strategy to Success
Real brands. Real alignment. Real impact.
Positioned to Lead — and Ready to Sell
Pragmatek, a long-established business consulting firm, had built a reputation for helping companies grow and scale. But by 2013, their brand no longer reflected the depth of their expertise or the sophistication of their services. Their identity felt dated, their messaging was overly technical, and their online presence wasn’t generating meaningful engagement with executive decision-makers.
The Strategy
Anchored in their Guide Brand Essence — steady, insightful, and trusted — we began with a full rebrand to clarify their value proposition, modernize their visual identity, and build consistency across all communications. The result positioned Pragmatek as a credible authority — professional, reliable, and primed for growth.
A decade later, in 2023, we partnered again to evolve the brand for a new chapter. The refreshed website and collateral reflected both the company’s expanded capabilities and its maturity in the marketplace — creating a cohesive, acquisition-ready digital presence.
Scope of Work
- Brand strategy and messaging
- Visual identity development
- Website design and copywriting
- Collateral and presentation materials
- Ongoing brand consulting and leadership support
The Outcome
The updated positioning and website strengthened visibility and credibility with high-level clients — and ultimately supported Pragmatek’s successful sale. The brand work provided not only an elevated market perception but also tangible business value, helping the firm communicate its worth and leadership legacy with clarity.
“Colleen is a true pro — strategic, creative, and seamless to work with. We’ve partnered for over a decade, and every project has raised the bar. The branding and site updates she delivered made sales easier for our team and gave us confidence in how we show up.”
—Steve Bloom | Minnesota, U.S.
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