From Strategy to Success
Real brands. Real alignment. Real impact.
From Product to Personal Brand: A Partnership in Evolution
After building multiple successful ventures — including the award-winning BodyVerde® natural skincare line — Sue Donnellan set out to share the parenting insights that came from raising triplets plus one and decades of mentoring families. The challenge was translating her authentic, no-nonsense guidance into a cohesive brand and digital presence that would resonate with modern parents seeking practical wisdom and genuine connection.
The Strategy
Our collaboration with Sue began in 2010 with BodyVerde, a brand grounded in her Ally Brand Essence — caring, collaborative, and purpose-driven. As her work evolved from products to parenting, we partnered again to bring Ask Mom Parenting® to life.
Every element, from color palette to messaging, was designed to reflect her Rockstar energy: bold, magnetic, and refreshingly real. The result is a brand that feels both credible and approachable, empowering parents through humor, honesty, and heart.
Scope of Work
- Brand strategy, identity, and creative direction
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Website design, copywriting, and UX strategy
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Marketing collateral and course materials
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Ongoing consulting and visual refinement
The Outcome
The Ask Mom Parenting brand now stands as an accessible, trusted platform that reflects Sue’s passion for helping parents lead with confidence, compassion, and calm. Her refreshed presence supports courses, speaking engagements, and a growing global community — proving that authenticity, when strategically expressed, drives both impact and reach.
“Colleen doesn’t just design — she translates who you are into visuals and words that connect instantly. Every project we’ve done together has made my brand stronger, clearer, and more aligned.”
—Sue Donnellan | Idaho, U.S.
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