Intuition Meets Intention
Bridging strategy, design, and human connection.
Strategy. Design. Impact.
Intentional Branding is a boutique creative agency helping established service-based businesses grow with clarity and confidence. We create brands, websites, and collateral that elevate visibility, amplify credibility, and drive sustainable success.
Whether you’re scaling, repositioning, or stepping into greater leadership, we blend strategy, messaging, and design to build a brand that opens doors — and delivers measurable results.
Our process is collaborative, accelerated, and grounded in more than two decades of experience helping leaders turn perception into performance.
Meet Colleen Davis
Founder | Chief Brand Strategist | Creative Director
Hi, I’m Colleen Davis — founder of Intentional Branding and creator of Brand Essence™. For more than 25 years, I’ve helped hundreds of businesses and thought leaders clarify their message, elevate their identity, and build brands that connect and convert.
I bring the insight of a Chief Brand Officer and the precision of a Creative Director — blending strategy, messaging, and design to turn vision into visible results. My experience spans big brands like Ameriprise Financial and Girl Scouts of the USA to growth-focused small business owners who want their presence to match their impact.
I’m also the author of The Visibility Formula, a guide for aligning brand perception with performance. My work has been recognized by AIGA Minnesota, NCMPR, and Financial Women International for excellence in design and brand innovation.
Hi. We’re a Royal Brand Essence. Which one are you?
Discover your Brand Essence — the persona-based framework behind our strategy. Take the 5-minute assessment designed for service-based leaders.
Trusted by Business Teams & Leaders
“Intentional Branding has been our trusted partner for more than a decade — elevating our online presence, refining our message, and helping us reach the right clients. Colleen always ‘gets it’ — she listens, understands our goals, and turns complex projects into worthwhile results.”
— Carla Rutt Bainbridge —
Minnesota, U.S.
“My brand and website now reflect the maturity and impact of my work. Colleen turned my scattered ideas into a cohesive, elegant presence that’s generating real results — clients now sign up without a sales call.”
— Martha A. Wilson —
Florida, U.S.
“Colleen was able to take what was in my head and bring it to life. She asks the right questions, listens deeply, and translates ideas into visuals that truly work for the business. Professional, intuitive, and a pleasure to work with — I’ve trusted her with my brand since 2016.”
— Linda Drevenstedt —
California, U.S.