From Strategy to Success
Real brands. Real alignment. Real impact.
Refining a Recognized Brand for a New Era of Growth
Located in Atlanta, Body Awareness Studio had built a respected reputation in the wellness community, known for its embodied approach to Pilates and mindful movement. However, the original brand identity no longer reflected the studio’s evolution — it needed to feel modern, elevated, and aligned with the sophistication of its client experience while honoring its established recognition.
The Strategy
We began by preserving what clients already loved: the sense of movement, grace, and strength embedded in the original mark. The redesign transformed that familiar figure into a faceted, low-poly illustration — symbolic of awareness, embodiment, and multidimensional growth.
The new logo and supporting visual system introduced updated typography and a refined color palette, designed to express calm confidence and timeless professionalism. We extended this identity through the studio’s website, messaging, and a complementary sub-brand for the founder’s energy work practice.
Scope of Work
- Brand strategy, refresh, and messaging development
- Visual identity and logo redesign, including sub-brand creation
- Website strategy, copywriting, and design
- Scheduling and payment system integration
The Outcome
The evolved brand honors Body Awareness Studio’s legacy while positioning it for continued expansion and deeper community engagement. The result is a modern, cohesive identity that resonates with both long-time clients and new audiences — grounding the brand in expertise, embodiment, and evolution.
Founder Sub-Brand: Leslie Clayton
Created as a personal sub-brand for founder Leslie Clayton, this logo and supporting visuals bring her energy work practice to life — blending the elegance of the studio’s identity with a luminous, intuitive feel that reflects her multidimensional approach to healing and embodiment.
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Evolution Without Losing Essence.